dBPortfolios is a virtual stock market simulator for beginners to get the understanding of how a stock market works. This is a product of Ashvattha Technologies Pvt Ltd, an early stage technology startup with an aim to create awareness on how to achieve financial independence.
The biggest challenge in designing this platform was that the user segment was not familiar with the stock market. So, it was imperative that we keep in mind that users cannot understand the stock market terminologies & behaviors.
Another challenge was that we had to make sure we kept them engaged on the platform. Because only if new users feel engaged with the platform will they come back. Hence, we concentrated on the functionality of the design & made sure that was perfect.